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Since you’ve probably never opened one, you may not realize that phone books are chock full of so many ads that they generated $13.9 billion last year. That sort of makes sense when you realize these ads are being force fed to every single household in America, like giant bricks of spam just appearing on your porch once a year. The only difference is you can click out of a pop up ad. Phone books weigh 10 lbs and have to be disposed of in special ways, to avoid becoming even more than 30% of your local landfill. Yes, it would appear that Satan works in advertising, and he’s damn good at what he does.