Net Neutrality - Holman Jenkins: Neutering the ’Net - WSJ.com
Yet everything you need to know was contained in the first act, when AOL began bleating about “open access” when broadband first threatened its dial-up empire. AOL’s business model depended on free riding on the infrastructure paid for by phone users. AOL users were dialing up and keeping a line open for days or even weeks at a time—yet faced no cost for the disproportionate capacity they used up.
This is the basic pricing model the biggest Web companies (especially Google) seek to preserve on the Internet. Their business models are built on a Web that makes their services appear “free” to users.
Here’s where the real fight begins. Google has been one of the most influential net-neut proponents. It recently secreted its top lobbyist, Andrew McLaughlin, into a White House job as deputy head of telecom policy. But Google also understands, as its chief Eric Schmidt recently put it, “It’s very, very important that the telecom operators have enough capital to continue the build-outs.”
Google’s trick will be to lobby for the optimum of Internet socialism—”tiered” pricing may be OK, in which some consumers pay extra for a bigger pipe. But usage-based pricing that would give consumers a reason to think twice before clicking on a Google-sponsored ad? It would be the end of Google’s business model.